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Local businesses: Use ‘em or lose ‘em

You’d have to be blind not to notice  there is more construction in town now than there has been in a long time. Not only are new homes being built – developers for two massive residential/mix-use projects seek to break ground by the end of the year - but commercial construction is also on the rise, as well as several new business licenses issued recently at existing buildings.

Usually around Christmas, during the height of the shopping season, we feel it’s our duty to remind people to shop local. This year we’re reminding people a little before Halloween, the unofficial beginning of the holiday season. The city of Jasper has issued numerous new licenses in the last few months, including some unique businesses like Angry Mama’s Auction Co. and Escape and Evade, a family fun center with escape rooms, laser tag, a rage room and virtual reality, both of which could draw people from surrounding counties. 

We’ve got new restaurants, new catering companies, a new folk school and gun range, and new retail and service businesses that need us to patronize them – along with all the existing businesses, artisans and craftspeople in town. 

Not supporting a local business is like not going to see an elderly family member for years, and before you get around to it – even though you had every intention of visiting – they pass away. If we don’t support our businesses they pass away, too. 

When Toys ‘R Us went bankrupt this year, The Gainesville Sun editorialized that it wasn’t until they announced bankruptcy that people went to the store in town to shop. One employee said if they would have been that busy in the months leading up to bankruptcy, they wouldn’t have had to go out of business.  

That’s an example of a big chain being killed by the online giants like Amazon. While locally-owned, independent businesses are a huge part of what gives a community its character, it’s also beneficial to a community to support local chain stores because those tax dollars stay in the county. 

Still, even though Amazon can save consumers a few dollars on some purchases and Walmart is convenient “one-stop” shopping, a community that has nothing but chains and box stores and truckloads of shipments from Amazon isn’t interesting. We doubt anyone has ever said, “Hey, let’s travel a few hours to so-and-so-town and hang out at all day because their big box stores are out of this world.”  

Granted, some businesses have closed here because they weren’t the right fit for this market – we can think of a few that obviously didn’t have the base to support them and went under quickly. And while some items or services simply aren’t available here, forcing  a trip out of town, we suspect there are a ton of things offered locally people don’t realize. 

Shopping local not only supports our tax base, but it creates jobs, creates community, allows customers to develop a relationship with the shop owner and purchase unique items and it gives a town its own special vibe.   

If you want to have cool things in town, you must use the cool things in town - regularly.